Smash and Slice

Italian-inspired. American-made.

OFF THE HOUSE developed a compelling brand for Smash and Slice, featuring bold food and big personalities. The brand’s unique identity, centered around the Blue Buffalo character (inspired by the owner’s passion for the Buffalo Bills), captures the essence of Smash and Slice. The restaurant serves smashburgers and New York-style pizza with the tagline “Italian-Inspired. American-Made.” A full suite of creative services, including branding, motion graphics, and merchandise design, contributed to the brand’s launch.

Scope

  • Photography
  • Content Creation
  • Videography
  • Social Media Management
  • Graphic Design
  • Community Engagement
  • Influencer Marketing

8,730,047

Total views

*results within a 4 month period

3

Viral videos
exceeding 1M views

1.6M, 8.4M, and 6.8M and counting

44

%

Follower growth

*results within a 4 month period