THAT GOOD GOOD

THAT GOOD GOOD sought to carve a niche in the sundries and merchandise market by offering limited edition SKUs that exude edginess and hype. With a vision to establish a brand identity that reflects the bold and in-your-face nature of their offerings, THAT GOOD GOOD enlisted our creative studio to craft a logo and branding strategy that would set them apart in the industry. Despite the project being ultimately scrapped, the goal was to create a visual identity that embodies the essence of their unique concept and resonates with their target audience.

In approaching the logo design and branding for THAT GOOD GOOD, our creative team embraced the challenge of capturing the edgy and hype-driven nature of the brand. We crafted a bold and attention-grabbing logo that mirrored the intensity of their offerings, utilizing strong typography and dynamic visual elements. The branding strategy aimed to create a sense of anticipation and excitement, hinting at the exclusive and limited edition nature of THAT GOOD GOOD’s products. While the project may not have come to fruition, the result was an awesome logo and branding concept that showcased the potential for THAT GOOD GOOD to make a splash in the market with their edgy and hype-driven approach.